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European businesses see Vietnam as a long-term investment destination

According to EuroCham, the Business Confidence Index (BCI) for Q4/2025 reached 80.0 points, the highest level since 2018, reflecting European businesses’ growing confidence in Vietnam’s investment prospects.

European firms increasingly confident in Vietnam’s long-term prospects

In the fourth quarter of 2025, the Business Confidence Index (BCI) of European businesses in Vietnam reached 80 points, the highest level in the past seven years. This signals a strong recovery of confidence in Vietnam’s business environment following global disruptions, the COVID-19 pandemic, and international trade tensions.

European firms increasingly confident in Vietnam’s long-term prospects

EuroCham’s survey revealed that 88% of European businesses are optimistic about their growth prospects in Vietnam for the 2026–2030 period, with nearly one-third (31%) describing the outlook as “very optimistic.” This indicates that the international business community views Vietnam as a strategic investment destination with long-term sustainable growth potential.

In addition to economic prospects, European companies are particularly encouraged by Vietnam’s efforts to improve its investment environment. During a November 2025 working session with the EU-ASEAN Business Council (EU‑ABC) and EuroCham, many European corporations expressed keen interest in sectors such as energy, healthcare, and aerospace. On Vietnam’s side, the Government is pushing forward institutional reforms and creating more favorable conditions for EU enterprises to operate stably and long-term, while also promoting cooperation in Europe’s strengths, such as green energy, high technology, digital services, and smart infrastructure.

Schneider Electric (France) brought machinery to Vietnam over the past year.

Schneider Electric (France) brought machinery to Vietnam over the past year.

Why do European investors trust Vietnam?

Stable investment environment and strong growth prospects

Despite global volatility, Vietnam’s economy has maintained impressive growth. According to the General Statistics Office, Vietnam’s GDP grew by 8.02 percent in 2025, placing it among the highest in Southeast Asia. This macro-economic stability is a key factor inspiring long-term investor confidence.

See more: Vietnam’s GDP grew by 8.02% in 2025, FDI reached record high

Effective implementation of trade agreements

Vietnam currently maintains trade relations with over 230 markets and is a leader in participating in free trade agreements (FTAs), having signed seventeen FTAs, including many new-generation agreements such as EVFTA and CPTPP. These agreements not only help Vietnamese businesses expand export markets and reduce tariff barriers, but also drive institutional reforms and establish a favorable legal framework for international capital flows—further enhancing FDI investor confidence in Vietnam.

    After five years of implementing the EVFTA, total trade turnover between Vietnam and the EU has reached nearly 300 billion USD.

    After five years of implementing the EVFTA, total trade turnover between Vietnam and the EU has reached nearly 300 billion USD.

Vietnam’s commitment to green and sustainable development

A major factor attracting European investors is Vietnam’s strong commitment to ESG standards (Environmental – Social – Governance). According to the Ministry of Planning and Investment, by 2030, approximately forty to fifty percent of provinces and cities nationwide will have plans to convert existing industrial zones into eco-industrial parks, while eight to ten percent of localities will develop new zones with green infrastructure, renewable energy, and circular economy models aimed at reducing carbon emissions. This not only helps Vietnam meet strict EU standards but also fosters innovation in manufacturing and services.

Nam Cau Kien Eco-Industrial Park (Hai Phong)

Nam Cau Kien Eco-Industrial Park (Hai Phong)

Vietnam’s stable investment environment, open trade policies, and sustainable development orientation are reinforcing its position as a strategic destination in ASEAN and on the global investment map.

Sources: EuroCham, VnExpress

See also: Vietnam GDP sees strong growth in Q3/2024, reaching 7.4%

See also: Vietnam’s FDI inflows in 2024: Highest disbursement on record

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